Zafiro Hotels was looking for a solution that would help their business increase their percentage of direct reservations compared to their commissioned reservations. To increase guest loyalty and the amount of repeating customers was also a strategic business goal.
Zafiro implemented PUSHTech Hotel CRM & Marketing Automation, enabling them to segment their repeat customers and offer a personalized experience throughout the guest journey. Utilizing PUSHTech landing pages, forms, and surveys, they collected special preferences for each guest. Combining PUSHTech automations with integrations of their booking engine and PMS enabled Zafiro to use the booking data to create triggers with a higher conversion rate than conventional campaigns. PUSHTech has allowed Zafiro to target guests from commissioned channels and convert them into direct customers.
In words of Maria Serra, Marketing Manager, Zafiro Hotels
“Since we started working with PUSHTech, we have been able to disintermediate thousands of reservations from the commissioned channel, increase direct sales and improve our customer loyalty."