New Highlights on Customer Engagement with Smartwatch Notifications

Especially after the release of the Apple Watch, brands and marketers are competing in creating marketing messages and ads for the booming wearable technology industry.

Smartwatches bring numerous advantages and challenges with them. New capabilities, different dimensions, a distinct user behavior: these factors require brands, retailers and marketers to adjust their mobile engagement strategies.

We put together a whitepaper for you in which you will find our answers to the following questions:

• - What are core features and characteristics of smartwatch notifications
• - How do smartwatches help to improve and simplify customer engagement?
• - Which advantages and challenges do smartwatches imply for mobile marketing compared to smartphones?
• - How can marketers adapt notifications for smartwatches, especially concerning content and format?